Custom Marketing & Utility Templates
Unlock the power of WhatsApp Templates with Mark360.ai for both Marketing and Utility use cases. Whether you're running campaigns, sending promotions, or delivering crucial updates, our pre-approved formats help you stay compliant and effective.
Marketing Templates
Marketing templates are designed for non-transactional communication. They are ideal for engaging users with offers, invites, announcements, and reactivation prompts.
Common Use Cases & Examples
| Use Case | Example Message |
|---|---|
| Promotions or Offers | “Don’t miss our weekend sale! Enjoy 20% off on all items. Use code: WEEKEND20. Offer ends Sunday!” |
| Welcome Messages | “Welcome to our community! Explore our products and exclusive deals. Let us know if you have questions!” |
| Invites or Updates | “Join us for our product launch event this Friday. Save the date!” |
| Call-To-Action | “Your cart is waiting! Complete your order now and get free shipping. Tap to shop: [Link]” |
| Recommendations | “Based on your last order, here are 3 handpicked products we think you’ll love!” |
Tip: Add personalized variables like
{{name}}and{{lastOrder}}to improve engagement rates.
Utility Templates
Utility templates are triggered by customer actions. They're used to deliver updates about transactions, subscriptions, alerts, or account activities.
Common Use Cases & Examples
| Use Case | Example Message |
|---|---|
| Opt-in Confirmations | “You’re now subscribed to get the latest updates and offers. Stay tuned!” |
| Order/Transaction Updates | “Thank you for your order! Your order #123456 has been confirmed and will ship soon.” |
| Account Alerts | “Your password was successfully updated. If this wasn’t you, contact support immediately.” |
| Feedback Requests | “We’d love your feedback! Please complete this 1-minute survey: [Survey Link]” |
| Re-Engagement | “Hi {{name}}, it’s been a while. How can we help you today?” |
Important Classification Rule
If your message contains both promotional and transactional content, it will always be categorized as a Marketing Template by Meta.
In Simple Terms:
- Utility = Factual, user-requested, account/order-related messages
- Marketing = Any other message, especially those with promotions, reminders, or nudges
With Mark360.ai, you can create, manage, test, and automate WhatsApp templates seamlessly—whether you're sending an OTP or launching a product.
Need help creating your first template? Just ask or explore the Template Library under Settings → WhatsApp Templates.